Resume

EDUCATION

BACHELOR OF ARTS in the ARTS & HUMANITIES

University of Southern Maine, Lewiston-Auburn College

Summa Cum Laude, 4.0 GPA, Distinguished Student Award

WORK EXPERIENCE

DEVELOPMENT/MARKETING/GRAPHICS DIRECTOR, Franco Center Performing Arts & Events November 2021–Present

•  Writing, strategic thinking, storytelling, use breaking news to reach new audiences, use date and analytics to measure communications strategy results and refine such strategies, develop engaging angles and pitch stories effectively, illustrate value of donations and sponsorships, media relations

MARKETING & PROGRAMS, Museum L-A (now Maine MILL)
April 2019–November 2021

•  Educational Programs: Schedule, host students at the museum; create/refine successful programs such as immigration, child labor, workers in textile mills, shoe factories, and brickyards; traveling trunk, and created NEW History Detectives webpage.

•  Writing, Editing, Design: Newsletter production and design, advertisements, press releases, website content.

•  Social Media Manager/Webmaster/Public Relations: Plan, post, edit, and respond to all SM posts across Facebook, Instagram, Twitter, and LinkedIn. Interpret analytics for improved ROI.

•  Development: Maintained donor base (DonorPerfect), correspondence w/prospective and current donors; created reports for executive director and bookkeeper. Customer service.

OPERATIONS MANAGER/STAFF SUPERVISOR, Turner Publishing Inc.
January 2016–April 2019

•  Supervise Production Staff/Remote Copy editors: Managed staff work schedules, time off and other human resource functions.

•  Writing, Editing, Design: Deadline-driven news agency environment

•  Social Media Manager/Webmaster/Public Relations

•  Sales: Develop/manage digital sales,  and accounts worth $30K/month; Create revenue-producing products (digital ad program, new sponsored columns); maintain/train staff in use of customer/sales database; create onboarding package for new sales hires. Nurture relationships.

EDITOR / JOURNALIST, Sun Journal
November 1999–January 2016

•  Writing, Editing, Curating, Design: Produce special newspaper sections in deadline-driven environment in Advertising/Marketing Dept.

•  Social Media: Created new channels for special sections and Sun Spots column; gave public PowerPoint presentation on use of Twitter for business at Chamber luncheon

•  Databases: Worked in several custom-built databases for content management and advertisement/sales management.

•  Learning Tools: Created many standard operating procedure manuals and how-to guides for co-workers and readers.

CLICK HERE FOR LIST OF MY ACQUIRED CAPABILITIES BY TASK INSTEAD OF BY JOB

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Denise Scammon Resume 2023